Spirit World
Branding & Visual Identity
Expanding the realm of the Spirit World.
This project is for creative purposes. It is not officially associated with Spirit World.
Problem Statement
Modest UI & timid design decisions.
Art Direction
Lead by the Y2K motifs in the existing brand language, this creative direction explores the ethereal landscapes of the Spirit World.
Drawing inspiration from Japanese symbolism, graphic design and animé aesthetics, the art direction juggles ideas of spirituality, fantasy, and mythology.
At its core, this direction aims to evoke the dream-like essence of the Spirit World
Typography & Iconography
Building on the 4 pointed star symbol from the existing logo, as well as the bold sans serif typeface, the iconography remixes these elements to craft new systems and applications.
Colors
The color system is built around four distinct palettes, each inspired by the four pendants of the brand, serving as visual anchors for the identity. These palettes embody the brand’s essence through color psychology, materiality, and mood, with sub-palettes adding depth and flexibility.
