Spirit World
→ Brand Assets
Spring 2025
Duration: 1 Week
Tools: Adobe CC, Figma, Blender
Problem
Existing Indian mithai brands rely heavily on ornate, traditional motifs, gold foiling, and cultural symbolism that doesn’t translate universally.
Objective
Transform mithai from a ceremonial dessert into a globally relevant confectionary product.
Key Words
Warm, Traditional, Contemporary
Roles
→ 3D Designer & Animator
→ Brand Identity Designer
→ 3D Designer & Animator
Context
Spring 2025
Duration: 3 Days
Tools: Adobe CC, Figma, Blender
Typography & Iconography
Transform mithai from a ceremonial dessert into a globally relevant confectionery product
Graphics & Activations
Transform mithai from a ceremonial dessert into a globally relevant confectionery product
