Spirit World
Responsibilities
→ Brand Identity Designer
→ 3D Designer & Animator
Context
Spring 2025
Duration: 1 Week
Tools: Adobe CC, Figma, Blender
Project Summary
Define the gallery's aesthetic through typography and color based systems, with applications across the physical space, along with digital touch points.
Objective
Concise, Existential,
Key Words
Concise, Existential,
Introduction
Eclectic Food Shape & Packaging
Skechers is one of the world’s largest footwear brands, yet its visual identity has remained rooted in an early-2000s aesthetic that no longer reflects its scale, product innovation, or cultural relevance.
Deliverables
3x 'Spirit Landscapes'
Refreshed Typography & Iconography
Website Redesign
Design Opportunity
Antiquated Visual Identity
Skechers is a billion-dollar brand with retail presence everywhere, yet its visual identity is stuck in a strange time capsule.
Skechers’ current identity simply doesn’t scale. It fights modern touchpoints—apps, social, retail, collaborations—because it was built for print-era advertising, not responsive ecosystems.
Design Opportunity
Timid Aesthetic Choices
Visual Direction
Spiritual Refresh
Typography
Typography
Typography
