Masti

Bringing Indian desserts to a global audience.


(more to come!)


The Design Problem


Like chocolate, the flavor of Mithai (Indian desserts) is universally delicious, however,

as mithai is deeply rooted in tradition, ornate cultural aesthetics of the packaging,

creates a barrier to entry for audiences

who are foreign to Indian culture.


Masti re-evaluates the form of the dessert, packaging and branding to preserve and

share culture with a global audience.

→ CPG Design

→ Branding & Visual Identity