Masti

Bringing Indian desserts

to a global audience.

Bringing Indian desserts to a global audience.

Design Problem

The taste of the Mithai (Indian desserts) is universally delicious, however, ornate and distinct cultural aesthetics of the packaging creates a barrier to entry for audiences who

are foreign to Indian culture.

What is Mithai?

Mithai comes in a variety of shapes and flavors: from cube-shaped barfis, and round laddoos, to diamond-cut kajus katlis and spiral jalebis. Flavors range from nutty and creamy (like pistachio, almond, cashew), to spiced and fragrant (cardamom, saffron, rosewater), and even rich and syrupy with ingredients like jaggeryghee, and condensed milk.

Pain Points

Newcomers Are Aliented

Explore objects from a physical, social, cultural

& historical context
Learn about related topics, which you wouldn’t otherwise


Flavor is Overshadowed

Explore objects from a physical, social, cultural

& historical context
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Hard to Carry Around

Explore objects from a physical, social, cultural

& historical context
Learn about related topics, which you wouldn’t otherwise

Value Proposition

Accessible to Anyone & Everyone with a sweet tooth

Like chocolate, mithai is universally


Making Culture Cool

Explore objects from a physical, social, cultural

& historical context
Learn about related topics, which you wouldn’t otherwise


More Ergonomic Packaging

Allows for functionality

Thank you for reading!

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Monday, Jun 30, 2025

Food & Packaging Design

Branding & Visual Identity