Masti
Responsibilities
→ Strategist
→ Packaging & Food Designer
→ Brand Identity Designer
→ 3D Designer & Animator
Context
Summer 2025
Duration: 1 Week
Tools: Adobe CC, Figma, Blender
Problem
Existing Indian mithai brands rely heavily on ornate, traditional motifs, gold foiling, and cultural symbolism that doesn’t translate universally.
Objective
Transform mithai from a ceremonial dessert into a globally relevant confectionary product, like chocolate from South America, and mochi from Japan.
Key Words
Warm, Traditional, Contemporary
Responsibilities
→ Packaging & Food Designer
→ Brand Identity Designer
→ 3D Designer & Animator
Context
Summer 2025
Duration: 1 Week
Tools: Adobe CC, Figma, Blender
Project Roadmap
Design Problem
Traditional indian mithai features ornate decorations and heavily ornamented packaging.
Data
Initial Assumptions
Inconvenient to Carry
Create expressive, anime inspired landscapes, to reflect the ethereal landscapes of Spirit World.
Cultural Barrier
Create expressive, anime inspired landscapes, to reflect the ethereal landscapes of Spirit World.
Traditional = Not Cool
Create expressive, anime inspired landscapes, to reflect the ethereal landscapes of Spirit World.
How Might We…
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User Research
Personas
Data - Insights
Pain Points
Market Research
Competitive analysis
Data, Insights, Key Features & Principles, Strategy
Key features based on audience & competitive insights
Better Ergonomics
Create expressive, anime inspired landscapes, to reflect the ethereal landscapes of Spirit World.
Minimalist Design Language
Create expressive, anime inspired landscapes, to reflect the ethereal landscapes of Spirit World.
Translating Tradition for a Modern Audience
Create expressive, anime inspired landscapes, to reflect the ethereal landscapes of Spirit World.
Concept Development, Iteration, Sketching & Testing,
Designing & Exploration
Final Design Direction
Concept & Art Direction
The Confections: 3 Flavors
Multiverse, founded by Euan Blair, aims to offer young people and career-switchers
an alternative to traditional education pathways through high-quality apprenticeships.
Packaging
Multiverse, founded by Euan Blair, aims to offer young people and career-switchers
an alternative to traditional education pathways through high-quality apprenticeships.
Reflection
