Masti
Responsibilities
→ Strategist
→ Packaging & Food Designer
→ Brand Identity Designer
→ 3D Designer & Animator
Context
Summer 2025
Duration: 2 Weeks
Tools: Adobe CC, Figma, Blender
Problem
Existing Indian dessert brands rely heavily on ornate, traditional motifs, gold foiling, and cultural symbolism that doesn’t translate universally.
Objective
Transform mithai from a ceremonial dessert, into a globally relevant confectionary product, like chocolate from South America, and mochi from Japan.
Key Words
Warm, Traditional, Contemporary
Introduction
Spreading the Delight of Indian Desserts
Skechers is one of the world’s largest footwear brands, yet its visual identity has remained rooted in an early-2000s aesthetic that no longer reflects its scale, product innovation, or cultural relevance.
Deliverables
Brand Foundation
Visual Identity System
Activations: Digital & Physical
Design Problem
Eclectic Food Shape & Packaging
Skechers is a billion-dollar brand with retail presence everywhere, yet its visual identity is stuck in a strange time capsule.
Skechers’ current identity simply doesn’t scale. It fights modern touchpoints—apps, social, retail, collaborations—because it was built for print-era advertising, not responsive ecosystems.
Pain Points
The Algorithm Distraction
The Algorithm Distraction
The Algorithm Distraction
Brand Breakdown
3 flavors of Indian Desserts, known as Mithai, transformed into bite sized balls, in order to be consumed as To-Go snacks by a global audience.
Chocolate (Fudge)
Boondi (Gram Flour)
Kajoo (Cashew)
Packaging: 12 bite sized balls per box.
Value Proposition
bringing. value to a global market
Skechers is one of the world’s largest footwear brands, yet its visual identity has remained rooted in an early-2000s
making culture contemorary
Skechers is one of the world’s largest footwear brands, yet its visual identity has remained rooted in an early-2000s
ergonomic design
Skechers is one of the world’s largest footwear brands, yet its visual identity has remained rooted in an early-2000s
