Spirit World
Creative Direction
Lead by the Y2K motifs in the existing brand language, this creative direction explores the ethereal landscapes of the Spirit World. Drawing inspiration from Japanese symbolism, graphic design and animé aesthetics, the art direction juggles ideas of spirituality, fantasy, and mythology.
The Design Opportunity, The Essence of Spirit World - Expanding Narrative Reach
Redesigned Website Prototype
The Darkest Night & Brightest Day Visual Asset
Ethereal Garden Close Up Visual Asset
Logotypes
Gradient Posters
CHAOS and HARMONY / YIN and YANG Poster
Chaos & Harmony Texture Pattern
Ethereal Garden Long Shot Visual Asset
