Skechers
Making Skechers Gen-Z friendly.
Systems for Brands - Fall 2024
Under the guidance of Will Denton.
The Design Problem
Skechers' identity is defined by a scrapbook
style aesthetic that feels outdated and cluttered.
This redesign visualizes their tagline, the
comfort technology company, to enhance the brand’s ability to connect with a more youthful audience with cleaner aesthetic sensibilities
and participate in sneaker culture.
→ Branding & Visual Identity
