Skechers
Making Skechers Gen-Z friendly.
Systems for Brands - Fall 2024,
Under the guidance of Will Denton.
(this project is not officially associated with Skechers)
Design Problem
A scrapbook-style aesthetic that feels outdated and cluttered. While this approach may feel 'safe' for an older demographic, it limits the brand’s ability to connect with a more youthful audience with cleaner design sensibilities.
Strategic Approach
Visualizing Comfort + Technology
(the Skechers tagline), under a plush, Y2K Aesthetic
Content Strategy
We believe in not only showcasing our exhibited
work, but being champions of the Art & Technology space at large. By contextualizing it, explaining it, and making it accessible, therefore we developed 6 different content umbrellas that captured a holistic picture of our message, while delivering tangible value to the viewer.
Reflection
We believe in not only showcasing our exhibited
work, but being champions of the Art & Technology space at large. By contextualizing it, explaining it, and making it accessible, therefore we developed 6 different content umbrellas that captured a holistic picture of our message, while delivering tangible value to the viewer.
Thank you for reading!
Branding & Visual Identity