Hi, I'm Samarth. A digital designer, & through the synergy of typography, 3D, and motion systems,

I craft new worlds that address design

problems around me.

I'm currently a senior at Parsons School of Design.

† January 4, 2025

Hi, I'm Samarth. A digital designer, & through the synergy of typography, 3D, and motion systems,

I craft new worlds that address design

problems around me.

I'm currently a senior at Parsons School of Design.

† January 4, 2025

Creative Direction

Under CNSTRCTN

Reimagining the visual identity of NYC.

Under CNSTRCTN

Reimagining the visual identity of NYC.

Skechers Rebrand

Making Skechers Gen-Z friendly.

Skechers Rebrand

Making Skechers Gen-Z friendly.

Masti

Bringing Indian desserts to a global audience.

Masti

Bringing Indian desserts to a global audience.

Adidas Rebrand

3 distinct directions for the brand with the 3 stripes.

Adidas Rebrand

3 distinct directions for the brand with the 3 stripes.

WIP

Nightcrawler

An incterconnected world of sonic and visual design.

WIP

Nightcrawler

An incterconnected world of sonic and visual design.

Gentle Monster Rebrand

A type based branding refresh based on an instinct.

Gentle Monster Rebrand

A type based branding refresh based on an instinct.

Hi, I'm Samarth. A digital designer, & through the synergy of typography, 3D, and motion systems, I craft new worlds that address the design problems that I observe around me.

I'm currently a senior at Parsons School of Design.

Check out the projects below on your desktop for the full experience!

Gentle Monster

A logotype created on an instinct, inspired a larger brand refresh

Adidas

3 distinct directions for the brand with the 3 stripes.

Skechers

Making Skechers Gen-Z friendly.

Under CNSTRCTN

Reimagining the visual identity of NYC.

Under CNSTRCTN

Reimagining the visual identity of NYC.

Skechers Rebrand

Making Skechers Gen-Z friendly.

Skechers Rebrand

Making Skechers Gen-Z friendly.

Masti

Bringing Indian desserts to a global audience.

Masti

Bringing Indian desserts to a global audience.

Adidas Rebrand

3 distinct directions for the brand with the 3 stripes.

Adidas Rebrand

3 distinct directions for the brand with the 3 stripes.

WIP

Nightcrawler

An incterconnected world of sonic and visual design.

WIP

Nightcrawler

An incterconnected world of sonic and visual design.

Gentle Monster Rebrand

A type based branding refresh based on an instinct.

Gentle Monster Rebrand

A type based branding refresh based on an instinct.

Conceptual Worlds

Masti

Bringing Indian desserts to a global audience.

Under CNSTRCTN

Reimagining the visual identity of NYC.

Projects

WIP

Nightcrawler

When the subconscious comes alive.

WIP

Bayleaf

A custom typeface.

Explorations

Modeling with Rhino

Finding my design language in fashion accessories.

City Photography

& Found Typography

Textures Panels

Goopy, Rugged, & Everything in between

The snow of yesterday that fell like cherry petals is water once again

Friday, May 9, 2025

Creative Direction

Creative Direction

Hi, I'm Samarth. A digital designer, & through the synergy of typography, 3D, and motion systems, I craft new worlds that address the design problems that I observe around me.I'm currently a senior at Parsons School of Design. Check out the projects below on your desktop for the full experience!

Conceptual Worlds

Projects

Projects

Explorations

Hi, I'm Samarth. A digital designer, & through the synergy of typography, 3D, and motion systems, I craft new worlds that address the design problems that I observe around me.

I'm currently a senior at Parsons School of Design.

Check out the projects below on your desktop for the full experience!