Introduction
A Journey Through A Gothic-Fantasy Landscape
Skechers is one of the world’s largest footwear brands, yet its visual identity has remained rooted in an early-2000s aesthetic that no longer reflects its scale, product innovation, or cultural relevance.
Deliverables
Music Album
Cover Art
Marketing Content
Illustrations
Nightcrawler
Responsibilities
→ Sound Designer
→ Visual Identity Designer
Context
Summer 2025
Duration: 1 Week
Tools: Adobe CC, Figma, Blender
Opportunity
A brand new soundscape, this time reflecting a gritty, gothic-fantasy inspired world featuring tambourines, rock drums and rugged bass lines.
Objective
Develop a visual environment that fuses eclectic sonic influences and immerses viewers in the album’s narrative: a hero's odyssey down a treacherous terrain filled with trials, tribulations and towering bosses.