Introduction
A Journey Through A Gothic-Fantasy Landscape
Skechers is one of the world’s largest footwear brands, yet its visual identity has remained rooted in an early-2000s aesthetic that no longer reflects its scale, product innovation, or cultural relevance.
Deliverables
Music Album
Cover Art
Marketing Content
Album Concept
Primary Logo Lock Up
Cover Art
Back Cover
Illustrations
Nightcrawler
Responsibilities
→ Sound Designer
→ Visual Identity Designer
Context
Summer 2025
Duration: 1 Week
Tools: Adobe CC, Figma, Blender
Opportunity
A brand new soundscape, this time reflecting a gritty, gothic-fantasy inspired world featuring tambourines, rock drums and rugged bass lines.
Objective
Develop a visual environment that fuses eclectic sonic influences and immerses viewers in the album’s narrative: a hero's odyssey down a treacherous terrain filled with trials, tribulations and towering bosses.