Under CNSTRCTN
Brand Strategy, Identity Systems, Art Direction
Recontextualizing the visual
identity of NYC.
To me, New York City is a one of a kind juxtaposition. A playground for adults. Where the luxury penthouses and cobblestone roads designer boutiques stand shoulder-to-shoulder with the chaos of dollar pizza spots, subway performers, and oddities like abandoned sofas on the sidewalk. Its charm lies in this coexistence.
However, NYC's existing merchandise seems to emphasize the just the galmor, and leaves out the latter.
introduction
The General Perception of NYC
*NYC is not just the skyscrapers in Manhattan*
Upon a Google search for NYC, these are the results. The images primarily feature the NYC skyline, therefore representing the city from an elevated point of view. Emphasizing landmarks like the Empire State Building, One World Trade Center, and the Chrysler Building.
The Design Problem, Existing Souvenirs
Design Direction, Visual Culture of the Streets:
Contrasting Forms + Materialities
White Noise
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Birds Eye View
Street Flat View
Street Perspective View
Concept Development & Inspiration
Color Palette
Concept Development & Inspiration
