I'm Samarth, a digital designer based in NYC.
My projects are original and functional undertakings
spanning across various domains in design, all the
way from branding and UX to food design and
social media content.
My approach to digital design is deeply informed
by my background in industrial design and fine art.
Studying both disciplines has shaped how I think
about form and function as an interconnected
system that drives meaning and impact.
I design with purpose and never lose sight
of what makes things useful, whether in a
physical, social or emotional context.
Education
Parsons School of Design, The New School, New York City
Communication Design (BFA)
2021 - 2025
Dean's Merit Scholarship
Coursework: Brand Strategy, Brand Systems, Digital Product Design, CAD, Coding, Generative AI & Al Ethics,
Experience Design, Drawing & Imaging, 3D Printing, Design History, Photography, Bookmaking
Experience
Mindsprint, Singapore
User Experience Designer
2024
Redesigned the product catalogue, simplifying complex technology solutions
into digestible language for better communication
Translated key aspects of solutions to improve user experience and understanding
Collaborated with cross-functional teams to ensure successful implementation of design changes
Tree Design, New Delhi, India
Branding & Graphic Designer
2023
Created social media posts for Royal Canin India, as a part of their New Pet Parent Campaign
Continued a series of illustrations for a card game known as 'Antakshari' for Smule India
Ideated packaging layouts for a festival special release of a new flavor for Toblerone India
Multiplicities Exhibition, New York City
Graphic Designer
2023
Conceptualized the common identity of all the projects under the exhibition,
this included typography, color palette, exhibition layout
Made the posters and exhibition booklets which were distributed at the event
Collaborated with other students to create the album art for a project, titled Eusocial Vibrations
UNCOMMUN, New Delhi, India
Co-Founder
2020 - 2021
Conducted research and conceptualised the mission, vision, design language,
to form a community with a novel format to promote the authentic perspectives
of young artists and designers
This included social media post concepts, growth strategy, streamlining workflows, team building
activities, leadership and management of a team of eight young adults
Filmed vlogs and recorded podcasts (streamed on Instagram live) with members of the team
Freelance, New Delhi, India
Industrial Designer & Fine Artist
2017 - 2021
Utilized 2D, physical mediums such as pencils, charcoal, oil pastels, oil paints, acrylic paints,
water color, as well as wire, and foamcore to create sculptures
Worked with 3D, physical mediums such as metal, wood, plastic along with CAD & 3D Modeling
Pieces were displayed across different venues and exhibitions in the National Capital Region
Software
Figma, Adobe Creative Suite, Blender, Rhinoceros 3D, Github, HTML, CSS, Javascript, Framer, Cavalry, Spline, Womp, Miro, Webflow, Jira
