Artech Gallery
Design Opportunity
The generative/ interactive/ virtual art space is novel and undefined. This created an opportunity for us to be a one of a kind, pioneer of the Art and Tech space at large, while being based right in the heart of NYC.
Using our social media platforms as a think tank for a broader conversation to take place. While educating the masses about the realistic opportunities and limitations of Gen AI through engaging visuals and meaningful content categories.
Responsibilities
Establish visual tone and imagery
Translate complex ideas into accessible content
Build a consistent and engaging social presence
Content Strategy
We believe in not only showcasing our exhibited work, but being champions of the Art & Technology space at large. By contextualizing it, explaining it, and making it accessible, therefore we developed 6 different content umbrellas that captured a holistic picture of our message, while delivering tangible value to the viewer.
Content Categories
Transmission
insights into the ideas, technologies, and processes behind the work we exhibit.
Event Recap
A recap keeps the ideas, energy, and artwork visible long after.
Breakdown
Taking misunderstood art/tech concepts and explain them clearly.
Gallery View
Help translate the presence, proportions, and atmosphere of the physical gallery space.
Artwork Spotlight
Giving the audience time to absorb and understand what the work is actually about.
Reflection
Artech wasn’t just looking for content, it needed a point of view. I helped define that voice from the ground up: developing content strategy, creating editorial systems, and shaping how the gallery communicates across digital platforms. This project pushed me to distill abstract ideas into clear, intentional narratives balancing speculative thought with public accessibility.
Thank you for reading.
Branding & Visual Identity
Social Media Assets