Artech Gallery
Design Opportunity
As a founding strategist and designer for Artech, a new gallery in Midtown Manhattan, I helped shape its brand identity, voice, and digital presence from the ground up.
Social Media Strategy
Our primary challenge was developing content with conceptual depth, and clarity that demistifies digital and AI-based art for a new audience. This strategy positions Artech not just as a gallery, but as a cultural thought leader in the evolving art-tech landscape.
Goals
Position Artech as a thought leader in art-tech
Translate complex ideas into accessible content
Build consistent and engaging social presence
Content Variation
I developed a voice that merges clarity with conceptual depth, created caption frameworks, visual content plans, and recurring series that demystify digital and AI-based art for an emerging audience. This strategy positions Artech not just as a gallery, but as a cultural thought leader in the evolving art-tech landscape.
Social Media Strategy
I developed a voice that merges clarity with conceptual depth, created caption frameworks, visual content plans, and recurring series that demystify digital and AI-based art for an emerging audience. This strategy positions Artech not just as a gallery, but as a cultural thought leader in the evolving art-tech landscape.
Thank you for reading!
Branding & Visual Identity
Social Media Assets