Artech Gallery

Shaping the identity of

post-physical art.

Expanding the realm of the

Spirit World.

Expanding the realm of the

Spirit World.

Design Opportunity

As a founding strategist and designer for Artech, a new gallery in Midtown Manhattan, I helped shape its brand identity, voice, and digital presence from the ground up. 

Social Media Strategy

Our primary challenge was developing content with conceptual depth, and clarity that demistifies digital and AI-based art for a new audience. This strategy positions Artech not just as a gallery, but as a cultural thought leader in the evolving art-tech landscape.

Goals

  • Position Artech as a thought leader in art-tech

  • Translate complex ideas into accessible content

  • Build consistent and engaging social presence

Content Variation

I developed a voice that merges clarity with conceptual depth, created caption frameworks, visual content plans, and recurring series that demystify digital and AI-based art for an emerging audience. This strategy positions Artech not just as a gallery, but as a cultural thought leader in the evolving art-tech landscape.

Social Media Strategy

I developed a voice that merges clarity with conceptual depth, created caption frameworks, visual content plans, and recurring series that demystify digital and AI-based art for an emerging audience. This strategy positions Artech not just as a gallery, but as a cultural thought leader in the evolving art-tech landscape.

Thank you for reading!

linkedin · instagram · recycle bin

Sunday, Jul 6, 2025

Branding & Visual Identity

Social Media Assets