Introduction
Brand Identity for the Future of Art
New theme
Deliverables
Typography System
Didactic Text
Marketing Assets
Visual Language
The Alliance’s new logo symbolizes the power of collaboration. Four brackets—evoking a film camera’s focus points.
Typography System
The Alliance’s new logo symbolizes the power of collaboration. Four brackets—evoking a film camera’s focus points.
Creative Direction
Plush Tech
Skechers is a billion-dollar brand with retail presence everywhere, yet its visual identity is stuck in a strange time capsule.
Skechers’ current identity simply doesn’t scale. It fights modern touchpoints—apps, social, retail, collaborations—because it was built for print-era advertising, not responsive ecosystems.
Vision
To transform everyday environments into a playground of discovery, where curiosity about the objects around us is effortless, meaningful, and engaging.
Mission
To empower people to explore, understand, and appreciate the design, materials, and history of everyday objects through contextual learning, turning ordinary moments into lasting insights.
Primary Lock Up
Before
After
Logo Evolution
Key Visual
Visual Inspiration, "Comfort-Technology"
Value Proposition
Addressing relevant audience
Skechers is one of the world’s largest footwear brands, yet its visual identity has remained rooted in an early-2000s
Scaleable system
Skechers is one of the world’s largest footwear brands, yet its visual identity has remained rooted in an early-2000s
Better Visuals
Skechers is one of the world’s largest footwear brands, yet its visual identity has remained rooted in an early-2000s
Wall Infographic
The Alliance’s new logo symbolizes the power of collaboration. Four brackets—evoking a film camera’s focus points.
Website
The Alliance’s new logo symbolizes the power of collaboration. Four brackets—evoking a film camera’s focus points.
Activations
The Alliance’s new logo symbolizes the power of collaboration. Four brackets—evoking a film camera’s focus points.
Visual System
The Alliance’s new logo symbolizes the power of collaboration. Four brackets—evoking a film camera’s focus points.
Social Media Strategy
The Alliance’s new logo symbolizes the power of collaboration. Four brackets—evoking a film camera’s focus points.
Social Media Content
The Alliance’s new logo symbolizes the power of collaboration. Four brackets—evoking a film camera’s focus points.
Photography & Videography
The Alliance’s new logo symbolizes the power of collaboration. Four brackets—evoking a film camera’s focus points.
Introduction
Brand Identity for the Future of Art
New theme