Introduction
Scalable Systems for the Future of Art
Rooted in the intricacy of Victorian ornamentation yet powered by advanced generative code, it balances precision with experimentation—an homage to old-world elegance paired with a love for innovation. The system reflects the company’s belief that music-making is both a meticulous and exploratory act: deliberate and slow, yet expressive and experimental. Centered on an historically accurate, infinitely generative Victorian pattern that responds to the nuances and dynamics of sound in real time, the identity translates the complexity of sound into visual form. Through careful research, technical invention, and a devotion to craft, the identity positions Eternal Research as one of music technology’s most conceptually ambitious brands.
Deliverables
Typography System
Didactic Text
Marketing Assets
Didactic Designs
The Alliance’s new logo symbolizes the power of collaboration. Four brackets—evoking a film camera’s focus points.


Exhibition Vinyl
The Alliance’s new logo symbolizes the power of collaboration. Four brackets—evoking a film camera’s focus points.


Gallery Arrow Affordances
The Alliance’s new logo symbolizes the power of collaboration. Four brackets—evoking a film camera’s focus points.

Photography & Videography
The Alliance’s new logo symbolizes the power of collaboration. Four brackets—evoking a film camera’s focus points.
The Alliance’s new logo symbolizes the power of collaboration. Four brackets—evoking a film camera’s focus points.

Typography & Iconography

Artech Gallery
Responsibilities
→ Brand Identity Designer
→ 3D Designer & Animator
Context
Spring 2025
Duration: 1 Week
Tools: Adobe CC, Figma, Blender
Project Summary
Define the gallery's aesthetic through typography and color based systems, with applications across the physical space, along with digital touch points.
Objective
Concise, Existential,
Key Words
Concise, Existential,
All Work On Site © samarth.nyc 2025