Introduction
Scalable Systems for the Future of Art
Rooted in the intricacy of Victorian ornamentation yet powered by advanced generative code, it balances precision with experimentation—an homage to old-world elegance paired with a love for innovation. The system reflects the company’s belief that music-making is both a meticulous and exploratory act: deliberate and slow, yet expressive and experimental. Centered on an historically accurate, infinitely generative Victorian pattern that responds to the nuances and dynamics of sound in real time, the identity translates the complexity of sound into visual form. Through careful research, technical invention, and a devotion to craft, the identity positions Eternal Research as one of music technology’s most conceptually ambitious brands.
Deliverables
Typography System
Didactic Text
Marketing Assets
Conceptual Direction
Typography & Iconography
Proof-of-Concept
Prood-of-Concept [Print]
The Alliance’s new logo symbolizes the power of collaboration. Four brackets—evoking a film camera’s focus points.
Website
The Alliance’s new logo symbolizes the power of collaboration. Four brackets—evoking a film camera’s focus points.
Marketing Assets
The Alliance’s new logo symbolizes the power of collaboration. Four brackets—evoking a film camera’s focus points.
Gallery Layout & 3D Model
The Alliance’s new logo symbolizes the power of collaboration. Four brackets—evoking a film camera’s focus points.
Artech Gallery
Responsibilities
→ Brand Identity Designer
→ 3D Designer & Animator
Context
Spring 2025
Duration: 1 Week
Tools: Adobe CC, Figma, Blender
Project Summary
ARTECH Gallery is dedicated to exploring the future of art at the intersection of technology, artificial intelligence, nature, and the human experience. Founded by Edward Q. Zeng, and launched in New York City in 2025, the gallery functions as both an exhibition space and a research-driven hub for creative innovation in art and tech.
Objective
To establish ARTECH as a leading cultural institution at the intersection of art, technology, and artificial intelligence by creating a bold, adaptable brand system that reflects innovation, experimentation, and intellectual curiosity.
Key Words
Synthetic, Cyclical, Existential
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