Adidas Rebrand
Art Direction
3 distinct visual directions for the brand with the 3 stripes.
Due to the vast range of media and content generated over the years, adidas must be
DESIGN PROBLEM #1
Generic photography, of people and products is way too widespread. Dilutes the brand identity. Makes everything saturated and the same. Adidas has strayed too far from its roots. If you stand for everything, you stand for nothing.
STRATEGIC DIRECTION 1
Dassler's Diary
The Origins of Adi-das : Adi Dassler, the founder of the Three Stripes
(this is strictly fictional)
This visual direction takes the brand back to a more grounded and laid back aesthetic, drawing inspiration from 20th century German graphic design movements such as Plakatstil and the Bauhaus, as well as vintage Adidas graphics as well.
20th Century German Graphic Design Aesthetics (visual references)
Motion Asset - Visual Direction 1
Mood Board & Visual References,
DESIGN PROBLEM #2
Generic photography, of people and products is way too widespread. Dilutes the brand identity. Makes everything saturated and the same. Adidas has strayed too far from its roots. If you stand for everything, you stand for nothing.
STRATEGIC DIRECTION 2
YR-3030
Generic photography, of people and products is way too widespread. Dilutes the brand identity. Makes everything saturated and the same. Adidas has strayed too far from its roots. If you stand for everything, you stand for nothing.
animation_1
animation_2
STRATEGIC DIRECTION 3
High Fashion
THE DESIGN OPPORTUNITY
Adidas’ frequent collaborations with high fashion brands such as Gucci, Y-3, Raf Simons, Fear of God and Alexander Wang illustrates their acceptance and dominance in the industry of high fashion.
