Skechers
Making Skechers Gen-Z friendly.
Systems for Brands - Fall 2024, under the guidance of Will Denton.
(This project is not officially associated with Skechers.)
Design Problem
A scrapbook-style aesthetic that feels outdated and cluttered. While this approach may feel 'safe' for an older demographic, it limits the brand’s ability to connect with a more youthful audience with cleaner design sensibilities.
Strategic Approach
Visualizing Comfort + Technology
(the Skechers tagline), under a plush, Y2K Aesthetic
Thank you for reading.
Branding & Visual Identity
Branding & Visual Identity
