Design Problem
Eclectic Food Shape & Packaging
Despite its universally appealing taste, mithai is often presented through ornate forms, complex packaging, and highly traditional visual language that can feel unfamiliar or inaccessible to those outside Indian culture.
This creates a barrier to entry, positioning mithai as exotic rather than an everyday dessert. The challenge is to refine its form, packaging, and branding to make mithai more approachable to a global audience while preserving its cultural authenticity.
Brand Core
Primary Logo Lock Up
Existing Logo
Re-imagined Logo
Secondary Word & Logo Mark
Other Iconography
Typogaphy
Primary Colors Palette
Secondary Color Palette
Skechers
Responsibilities
→ Strategist
→ Brand Identity Designer
→ 3D Designer & Animator
Context
Spring 2025
Duration: 1 Week
Tools: Adobe CC, Figma, Blender
Skechers' visual identity lacks modern aesthetic sensibilities that appeal to the younger generation.
Remains true to the value proposition, The Comfort Technology Company, in order to develop a visual language and system that addresses a brand new audience.
Plush, Tactile, Futuristic