Billboard Mock Up
Logo & Tagline Lock Up
Apparel
3D Brand Visual
Brand Photography
Brand Photography
3D Brand Visual
Social Media Stories
Existing Logo
Existing Landing Pages
3D Behind the Scenes
Skechers
→ Brand Identity Designer
→ 3D Designer & Animator
Spring 2025
Duration: 1 Week
Tools: Adobe CC, Figma, Blender
DESIGN PROBLEM
Skechers' visual identity features low caliber aesthetics and objectively bad graphic design that creates a barrier in appealing to a younger generation interested in brand, beyond functionality.
OBJECTIVE
Remain true to the company's motto, The Comfort Technology Company, while developing a new visual language that addresses the Gen-Z audience.
KEY WORDS
Plush, Tactile, Technology