Introduction
Spreading the Delight of Indian Desserts
Skechers is one of the world’s largest footwear brands, yet its visual identity has remained rooted in an early-2000s aesthetic that no longer reflects its scale, product innovation, or cultural relevance.
Deliverables
Brand Foundation
Visual Identity System
Activations: Digital & Physical
Design Problem
Antiquated Visual Identity
Skechers' visual identity is stuck in a strange time capsule: featuring low caliber, Moreover, the visual identity contradicts the brand value of being the Comfort Technology Technology Company, as it features
Skechers’ current identity simply doesn’t scale. It fights modern touchpoints—apps, social, retail, collaborations—because it was built for print-era advertising, not responsive ecosystems.
Creative Direction
Plush-Tech
The rebrand focuses on
Existing Logo
Re-imagined Logo
Secondary Word & Logo Mark
Other Iconography
Typogaphy
Primary Colors Palette
Secondary Color Palette
Merch
Skechers
Responsibilities
→ Strategist
→ Brand Identity Designer
→ 3D Designer & Animator
Context
Spring 2025
Duration: 1 Week
Tools: Adobe CC, Figma, Blender
Skechers' visual identity lacks modern aesthetic sensibilities that appeal to the younger generation.
Remains true to the value proposition, The Comfort Technology Company, in order to develop a visual language and system that addresses a brand new audience.
Plush, Tactile, Futuristic