Skechers
Existing Indian mithai brands rely heavily on ornate, traditional motifs, gold foiling, and cultural symbolism that doesn’t translate universally.
Problem
Existing Indian mithai brands rely heavily on ornate, traditional motifs, gold foiling, and cultural symbolism that doesn’t translate universally.
Objective
Transform Skechers from
Key Words
Plush, Y2K
Roles
→ Brand Identity Designer
→ Brand Systems Designer
→ 3D Designer
Context
Spring 2025
Duration: 1 Week
Tools: Adobe CC, Figma, Blender
