A$AP MOB is a hip-hop group from Harlem, New York. The group has inspired me through their authenticity of expression, smooth production. I wanted to pay homage to their history, impact and legacy, through the fusion of formal and the animated.

This project involved developing a consistent visual system, across a type driven logo, posters, merchandise and a social media trailer. The visuals are inspired from the imagery that is created in my head upon listening to their music.