Expanding the realm of the Spirit World.
This project is for creative purposes. It is not officially associated with Spirit World.
Started by Volksgeist, a voice in culture of hip-hop, to motivate the youth to chase their dreams.
Lead by the Y2K motifs in the existing brand language, this creative direction explores the ethereal landscapes of the Spirit World. Drawing inspiration from Japanese symbolism, graphic design and animé aesthetics.
The Design Opportunity,
A More Expansive Visual Identity
Current Website (as of Jan, 25)
In reimagining the world of Spirit World, the design opportunity lies in expanding its visual and conceptual boundaries. By creating a more immersive and expansive environment, the aim is to deepen the narrative and emotional connection to the brand, inviting the audience to explore a broader, more dynamic universe.
Re-imagined Website Prototype
Posters
CHAOS and HARMONY / YIN and YANG
Logotypes
Visual Assets
The Darkest Night & Brightest Day
Chaos & Harmony Texture Pattern
Ethereal Garden Long Shot
