Brand Core
Primary Logo Lock Up
Type-based Logo Lock Up
Primary Colors
Secondary Colors
Primary Typeface
Secondary Typeface
Secondary Typeface
Imagery
Voice & Tone
Grid & Layout
Packaging Design
Never Have I Ever
Responsibilities
→ Brand Identity Designer
→ 3D Designer & Animator
Context
Spring 2025
Duration: 1 Week
Tools: Adobe CC, Figma, Blender
Project Summary
I collaborated with Never Have I Ever to develop a new packaging system for their tooth gems and press-on nails, alongside a suite of marketing assets to support the launch.
Objective
To create a packaging system that strengthens brand recognition and memorability by transforming the Never Have I Ever logo into a physical form, while maintaining practicality for production and retail.
Key Words
Playful, Glam, Expressive
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