Never Have I Ever
→ Campaign Design
→ Packaging Design
→ Brand Identity
Fall 2025
Duration: 4 Weeks
Tools: Adobe CC, Figma, Blender
Design Problem
Existing Indian mithai brands rely heavily on ornate, traditional motifs, gold foiling, and cultural symbolism that doesn’t translate universally.
Objective
Transform mithai from a ceremonial dessert into a globally relevant confectionary product.
Key Words
Warm, Traditional, Contemporary
Concept & Art Direction
Transform mithai from a ceremonial dessert into a globally relevant confectionery product