Introduction
Scalable Systems for the Future of Art
Rooted in the intricacy of Victorian ornamentation yet powered by advanced generative code, it balances precision with experimentation—an homage to old-world elegance paired with a love for innovation. The system reflects the company’s belief that music-making is both a meticulous and exploratory act: deliberate and slow, yet expressive and experimental. Centered on an historically accurate, infinitely generative Victorian pattern that responds to the nuances and dynamics of sound in real time, the identity translates the complexity of sound into visual form. Through careful research, technical invention, and a devotion to craft, the identity positions Eternal Research as one of music technology’s most conceptually ambitious brands.
Deliverables
Creative Direction
Packaging Design
Digital & Marketing Assets
Conceptual Direction
Packaging Design
Typography & Iconography
Never Have I Ever
Responsibilities
→ Brand Identity Designer
→ 3D Designer & Animator
Context
Spring 2025
Duration: 1 Week
Tools: Adobe CC, Figma, Blender
Project Summary
This project reimagines Never Have I Ever through a new creative direction that expands the brand into a cohesive, contemporary aesthetic. Moving beyond its existing visual language, the system was redesigned to feel bolder, more playful, and culturally aware
Objective
Translates seamlessly across packaging, marketing, and web design, creating a unified brand experience rather than isolated touchpoints.
Key Words
Playful, Energetic, Cutesy
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