Introduction
Feeding Curiosity through Designed Objects
Matereality transforms ordinary environments into an interactive, educational playground, helping people build deeper curiosity and appreciation for the designed objects around them
Deliverables
Digital Product [UI & UX]
Visual System
Design Problem
Content Fatigue
Skechers is a billion-dollar brand with retail presence everywhere, yet its visual identity is stuck in a strange time capsule.
Skechers’ current identity simply doesn’t scale. It fights modern touchpoints—apps, social, retail, collaborations—because it was built for print-era advertising, not responsive ecosystems.
Creative Direction
Plush-Tech
Skechers is a billion-dollar brand with retail presence everywhere, yet its visual identity is stuck in a strange time capsule.
Skechers’ current identity simply doesn’t scale. It fights modern touchpoints—apps, social, retail, collaborations—because it was built for print-era advertising, not responsive ecosystems.
Product Demo
Capture - Research - Store - Repeat
Features
Style Sheet
Matereality
Responsibilities
→ Strategist
→ Digital Product Design
→ 3D Designer & Animator
Context
Spring 2025
Duration: 4 Weeks
Tools: Blender, Adobe CC, Figma
Design Problem
We don't considered ordinary objects: a coffee cup, a chair, as interesting designed objects. However, each 'ordinary' object contains rich history within itself.
Objective
Introduce a curiosity and fascination with objects that are considered invisible, everyday d
Key Words
Edgy, Existential