Introduction
Feeding Curiosity through Designed Objects
Through the ability to recognize any ordinary object, the app provides ergonomic insights, historical context, and related information.
Every scanned object is saved as a collectible 3D model, creating a personalized library of the user’s physical world.
Matereality transforms ordinary environments into an interactive, educational playground, helping people build deeper curiosity and appreciation for the designed objects around them
Deliverables
Digital Product [UI & UX]
Visual System
Design Problem
A full social media feed isn’t a fuller mind.
Information is everywhere, but curiosity isn’t naturally triggered anymore.
Pain Points
The Algorithm Distraction
Users fall into feed-driven rabbit holes instead of learning from their real surroundings.
Objects Carry History
Common objects go unnoticed despite having rich history, function, and ergonomic intent.
Fragmented Knowledge
Information about design is scattered across many unreliable sources.
People lack meaningful curiosity about the objects around them. Information online is shallow, scattered, and algorithm-driven, making it hard for users to understand everyday design, materials, ergonomics, and history in a coherent way.
Design Solution
An app that scans objects in your immediate surrounding, providing historical context, ergonomic factors, and related topics to the user.
Skechers is a billion-dollar brand with retail presence everywhere, yet its visual identity is stuck in a strange time capsule.
Design Solution
An app that scans objects in your immediate surrounding, providing historical context, ergonomic factors, and related topics to the user.
Vision
To transform everyday environments into a playground of discovery, where curiosity about the objects around us is effortless, meaningful, and engaging.
Mission
To empower people to explore, understand, and appreciate the design, materials, and history of everyday objects through contextual learning, turning ordinary moments into lasting insights.
Value Proposition
Addressing relevant audience
Skechers is one of the world’s largest footwear brands, yet its visual identity has remained rooted in an early-2000s
Scaleable system
Skechers is one of the world’s largest footwear brands, yet its visual identity has remained rooted in an early-2000s
Better Visuals
Skechers is one of the world’s largest footwear brands, yet its visual identity has remained rooted in an early-2000s
Primary Function
Capture - Research - Store - Repeat
Features
Style Sheet
Design Decision
3D Model > 2D Image
Strategy
Competitive Analysis
Insights & Actionables
User Research & Testing
User Personas
Empathy Map
Insights & Actionables
Learnings
Insights
Actionables
Sketches & Wireframes
Lo-fi Wireframes
Lo-fi Wireframes
Lo-fi Wireframes
Lo-fi Wireframes
Design Decision
3D Model > 2D Image
Matereality
Responsibilities
→ Strategist
→ Digital Product Design
→ 3D Designer & Animator
Context
Spring 2025
Duration: 4 Weeks
Tools: Blender, Adobe CC, Figma
Design Problem
We don't considered ordinary objects: a coffee cup, a chair, as interesting designed objects. However, each 'ordinary' object contains rich history within itself.
Objective
Introduce a curiosity and fascination with objects that are considered invisible, everyday d
Key Words
Edgy, Existential