Artech Gallery

Shaping the identity of

post-physical art.

Expanding the realm of the

Spirit World.

Expanding the realm of the

Spirit World.

Design Opportunity

As a founding strategist and designer for Artech, a new gallery in Midtown Manhattan, I helped shape its brand identity, voice, and digital presence from the ground up. 

Social Media Strategy

I developed a voice that merges clarity with conceptual depth, created caption frameworks, visual content plans, and recurring series that demystify digital and AI-based art for an emerging audience. This strategy positions Artech not just as a gallery, but as a cultural thought leader in the evolving art-tech landscape.

Goals

  • Position Artech as a thought leader in art-tech

  • Translate complex ideas into accessible content

  • Build consistent and engaging social presence

Social Media Strategy

I developed a voice that merges clarity with conceptual depth, created caption frameworks, visual content plans, and recurring series that demystify digital and AI-based art for an emerging audience. This strategy positions Artech not just as a gallery, but as a cultural thought leader in the evolving art-tech landscape.

Social Media Strategy

I developed a voice that merges clarity with conceptual depth, created caption frameworks, visual content plans, and recurring series that demystify digital and AI-based art for an emerging audience. This strategy positions Artech not just as a gallery, but as a cultural thought leader in the evolving art-tech landscape.

Thank you for reading!

linkedin · instagram · recycle bin

Friday, Jul 4, 2025

Branding & Visual Identity

Social Media Assets