My visual identities are original and functional

undertakings spanning across branding, UX,

to food design, and social media content.


My approach to digital design is deeply

informed by my background in industrial

design and fine art. Studying both disciplines

has shaped how I think about form and

function as an interconnected system

that drives meaning and impact.


While designing new things, I never lose

sight of what makes them useful to begin

with. Whether in an ergonomic, social,

or emotional context.

I'm Samarth, a digital designer based in NYC.

My identities are original and functional

undertakings spanning across various

domains, all the way from branding,

and UX to food design, and social media.


My approach to digital design is deeply informed

by my background in industrial design and fine art.

Studying both disciplines has shaped how I think

about form and function as an interconnected

system that drives meaning and impact.


While designing new things, I never lose sight

of what makes them useful to begin with.

Whether in an ergonomic, social,

or emotional context.

Education

Parsons School of Design, New York City

BFA, Communication Design (2021-2025)

Experience

Artech Gallery, New York City

Brand Strategist & Designer (2025)

Jessie Creative, New York City

Brand Strategist & Designer (2025)

Mindsprint, Singapore

UX Designer (2024)

Multiplicities Exhibition, New York City

Graphic Designer (2023)